SIBIIR - 2 YEAR PLAN 2019-2020
TEAM:
- The band: Sibiir (handling their own management)
- Label: Fysisk Format
- Booking: Polar (NO), Seaside (EU)
- Digital distro and markering: Ingrooves (WW)
- Physical distro and marketing: Plastichead (UK), Cargo (GSA), Suburban (BeNeLux), Diger Distro (NO)
- Press: Hold Tight (UK & US), Noisolution (Germany), Viral Propaganda (Rest of EU)
DEMOGRAPHY:
- Mostly men between 28-44 years old
- Key countries based on listeners (Last 12 months): Norway 6,9K, US 6,5K, Germany 3,5K
- For fans of Mastodon, Svalbard, Kvelertak
- Key cities based on previous touring: Berlin, Winthertur, Insbrück, Stuttgart, Utrecht, Bern, Brno, Strasbourg, Linz, Wien, St. Gallen
MARKETING BUDGET:
PR: 3000 EUR
Advertising: 2000 EUR
Digital content: 2000 EUR
ASSETS:
Video content: Behind the scenes, music video, social media ads etc
Album incl three singles
Band photos
Merch: At least three collections/themes
SCHEDULE:
| 31.07.2019 | Leeches (single) |
| 06.09.2019 | For the few (single) |
| 04.10.2019 | Ropes |
| 06.12.2019 | Worlds apart (single) |
TOUR DATES (TBC!):
| 27.02.2020 | DK | Aalborg |
| 28.02.2020 | DE | Hamburg |
| 29.02.2020 | DE | Düsseldorf |
| 01.03.2020 | NL | Amsterdam |
| 03.03.2020 | UK | London |
| 04.03.2020 | FR | Paris |
| 05.03.2020 | CH | Zürich |
| 06.03.2020 | DE | München |
| 07.03.2020 | DE | Berlin |
| 08.03.2020 | DK | Copenhagen |
| 01.05.2020 | SE | Malmö |
| 02.05.2020 | SE | Stockholm |
| 03.05.2020 | SE | Göteborg |
| 22.05.2020 | FI | Turku |
| 23.05.2020 | FI | Helsinki |
| 24.05.2020 | FI | Tampere |
GOAL:
Step up the profile: More fans, better paid gigs, bigger support tours
Raise awareness and interest in the band
MILESTONES SO FAR:
- Played two European tours with Kvelertak (documented in the video below) as well as festivals like Roskilde, Summer Breeze, Øya and Eurosonic
- The band's previous releases has had support from media like Terrorizer, Ox and Metal Hammer
- The previous album was on many 2016 year-end-lists, including Øya Festival, Evig Lyttar, Noizze, HISS!G, P3Tete, Deichman, Ninehertz and TheRevivalMusic
