Heave Blood & Die - "The Plan" 22-23

KEY POINTS

• Fourth album from Tromsø, Norway natives Heave Blood & Die
• Recorded at Greenhouse Studios on Iceland (Sigur Ros, Björk, Tim Hecker)
• Will be followed by independent filmmaker Brage Pedersen to document the path to the album release
• Artwork by Annika Linn Verdal Homme

KEY BUDGET NUMBERS:
Digital Storytelling 2500 EUR
Digital ads 2000 EUR
Press agents 3000 EUR
Print material 1000 EUR

Team:

• BOOKING: FKP Scorpio w/ Isak Harbitz
• LABEL: Fysisk Format w/ Kristian and Eivind
• PR: UK/USA: Hold Tight PR, GSA: Noisolution, EU/ROW: Viral Propaganda
• DIGITAL distribution and marketing: Diger Digital (WW)
• PHYSICAL distribution and marketing: GSA and Benelux: PIAS/Integral/Rough Trade, UK: Plastic Head w/ Nathan

Schedule:

July 2022: Album and EP finished
September 16th 2022: First single of EP w/ video
October 23rd: Digital EP release
November 2022: Norway + DK tour
November 25th: First single of Album w/ video
January 2023: Second single of album w/ video
February 2023: Third single of album w/ video
March 2023: Album release
March/April 2023: Scandinavian + EU Tour
Summer 2023: Norwegian festivals
Summer 2023: European festivals

Live goals:

• Øya Festival (Norway)
• Reeperbahn (Germany)
• SXSW (USA)
• ESNS 2023

ASSETS:

• Album on vinyl, CD and MC incl three digital singles
• Video content: Music videos for all singles, studio documentary
• Gifs and video of album cover
• Band photos by Brage Pedersen
• Merch: Two collections/themes based on album artwork and iconography

DEMOGRAPHY:

• For fans of: Jesu, Viagra Boys, Have a nice life, A Place To Bury Strangers, Årabrot, The Cure, Killing Joke, Isis
• Fans care about: Environmental issues, eco-grief, social movements, anti-capitalism, anti-globalist 
• Fans' cultural preferences: Festivals like Roadburn, Øya, Prima Vera. Books like J.G. Ballards Empire of the sun and Atrocity Exhibition, László Krasznahorkai's The World Goes On
• Mostly male between 20 and 35
• Key cities: Oslo, London, Berlin, Tromsø

PRESS QUOTES FROM PREVIOU RELEASE "POST PEOPLE"

"Heave Blood & Die’s Post People is a genre-hopping headf**k, in the best possible way"
- Metal Hammer UK (3,5/5)

"Post People is a mesmerising album from start to finish. Over the course of its eight tracks, they bring to mind some of the very best names from across a frankly staggering spectrum of alternative music."
- Distorded Sound Magazine (9/10)

"(They) have developed their sound from Doom to Postrock. Less impact, more structure. But still very hypnotic and dark."
- OX Magazine (8/10 and # 3 in "Sound check")

"The album is more like a bouquet of colorful melodies ..."
- Eclipsed mag

"Post People is not only a beautiful album, it also keeps the promise of its predecessor, which was not entirely stylish."
- Vision (9/12)

"It’s this unique blend and immediate sense of identity that make Heave Blood & Die a very exciting prospect for the future."
- Invicta Magazine (8/10)

"Each track has its own character that needs to be explored and understood"
- Burn Your Ears (7/10) (In German)

"The music is pleasantly unpretentious. “Post People” is not overloaded and does not make the mistake of exhausting the ideas used. With this, They have not only created a very entertaining half an hour of music, but have also taken an important step forward."
- Metal.de (7/10) (In German)

"This is a grave listen, reckoning with Earth’s existence after humanity, but there’s always hope for a better tomorrow here. That sense of better possibilities permeates the album and only adds another dose of humanity to Post People. This is a special record for a band ready to break out."
- New Noise Magazine (3,5/5)

"Creatively and technically flawlessly, the band could blossom into a permanent fixture of the new progressive wave. In any case, I hope that this album will finally bring Heave Blood & Die out of the underground."
- Soundmagnet.eu (7,5/10)

"The new apocalypse sounds more colorful and broken in a completely different way." Post People "is based on the dark punk grandees of the 80s, increases the noise factor and never completely detaches itself from the past."
- Demomic Nights

"80s Joy Division wave sound. Not that cold and of course very contemporary with a wide variety of influences. It's best to listen to it yourself, I like it a lot"
- Pandies Corner

"Now much more versatile and stylistically more open."
- Darkstar

"The mix fits, and Heave Blood & Die has succeeded in creating a fascinating piece of music that circumnavigates genre boundaries and yet skillfully finds its destination."
- Whiskey Soda

"Post People lives from its atmosphere and the idiosyncratic interpretation of it."
- Time for metal

"... full of energy and variety."
- Terrorverlag

“Heave Blood & Die leaves the listeners behind with a brutal alternative soundtrack to the rainbow circuit from Mario Kart 64”
- Neølyd (In german)

"Heave Blood & Die do it right: Collect ingredients everywhere to cook your own distinctive soup."
- Minuten Musik (In german)