Heave Blood & Die: Post People - Marketing & Dissemination Plan
Heave Blood & Die's third album is mournful panoramic rock that brings to mind the inward explosions of The Cure, Smashing Pumpkins and Killing Joke. This is an outline of the marketing and dissemination work around the album release.
"Post People is the sound of imperialism laying the bricks for modern society’s collapse"
KEY POINTS
- Third album from Tromsø, Norway natives Heave Blood & Die
- Marks a big shift in genre and ambition from the band's background in psychedelic doom
- Mixed by Graham Walsh (Holy Fuck, METZ, Viet Cong) and mastered by Paul Gold (Angel Olsen, Preoccupations, Beach House)
- The band was followed by independent filmmaker Brage Pedersen to document the path to the album release
- Artwork by Annika Sunniva Verdahl Homme
KEY BUDGET NUMBERS:
Digital Storytelling 1500 EUR
Digital ads 1000 EUR
Press agents 2000 EUR
Print material 500 EU
WHY?
"In the dark times
Will there also be singing?
Yes, there will also be singing.
About the dark times.”
-Berthold Brecht, 1939
GOALS
- Soothe a generation without worldy hope through the alternative world of music
- Get recognition for releasing the album that defines the 2020's and our time's emotional response to the impending ecologic disaster
Team:
- BOOKING: KAOS Booking w/ Isak Harbitz
- LABEL: Fysisk Format w/ Kristian and Eivind
- PR: UK/USA: Hold Tight PR, GSA: Noisolution, EU/ROW: Viral Propaganda
- DIGITAL distribution and marketing: Ingrooves
- PHYSICAL distribution and marketing: Germany: Cargo w/ Isa, Benelux: Suburban w/ Santina, France: Season of mist w/ David, UK: Plastic Head w/ Nathan
Schedule:
| RELEASEDATE | TITLE |
| 30.10.2020 | Radio Silence (Single) |
| 02.12.2020 | Metropolitan Jam (Single) |
| 08.01.2021 | Post People (Single) |
| 05.02.2021 | Post People (Album) |
Confirmed shows: Bastard, Tromsø (12.12.20), Århus, DK (05.02.21), Copenhagen, DK (06.02.21)
ASSETS:
- Album on vinyl incl three digital singles
- Video content: https://youtu.be/fWYgFYLI81c
- Gifs and video of album cover: https://www.dropbox.com/sh/x2m...
- Band photos by Brage Pedersen
- Merch: Two collections/themes based on album artwork and iconography
DEMOGRAPHY:
- For fans of: Jesu, Viagra Boys, Have a nice life, A Place To Bury Strangers, Årabrot, The Cure, Killing Joke, Isis
- Fans care about: Environmental issues, eco-grief, social movements, anti-capitalism, anti-globalist [skulle gjerne hatt noen positive sider her: Hva er man for? felleskapsløsninger/deleøkonomi etc?]
- Fans' cultural preferences: Festivals like Roadburn, Øya, Prima Vera. Books like J.G. Ballards Empire of the sun and Atrocity Exhibition, László Krasznahorkai's The World Goes On
- Mostly male between 20 and 35
- Key cities: Oslo, London, Berlin, Tromsø
PRESS QUOTES FROM PREVIOUS RELEASES:
2018-utgaven av bandet har tatt sjumilssteg som hører hjemme i eventyrene"
The Wilhelmsens 6/6
"45 minutter med kontinuerlige dødsstøt mot kjedsomhet"
Feedback 5/6
"Flaggskip i egen sjanger"
Evig Lyttar 9/10
"Alle låtene er lidenskapelige og drivende"
Deichmanske Musikkblogg 5/6
"A definite recommendation for all doom fans!"
Terrorverlag (DE) 8/10
"Exciting album with a lot of hidden pearls"
Demonic Nights (DE) 7/10
"An "Album of the Year""
Ox Fanzine (DE) 9/10
"For hver smakebit de har sluppet har jeg bare fått lyst på mer!"
B-siden, 9/10
"Åpningssporene er det verdensklasse over"
Musikknyheter, 7/10
"Et knallsterkt prosjekt!"
Universitas
Album artwork
