Gold Celeste - The Gentle Maverick : MARKETING PLAN
Gold Celeste's warm psych-pop offers a sweet feeling of adventure and nostalgia on their long anticipated second album “The Gentle Maverick”(due October 4th).
MAIN MARKETING DRIVERS
- Strong artist-fan engagement on social media, particularly in the Americas.
- Dedicated booking agencies are making plans for early 2020 tours in the EU (Dee Music) and US (Space Agency )
- Data shows persistent organic fan growth
- Video assets: 3 live videos, a studio report and music equipment documentary
- Artist playlists
- 45000 monthly listeners on Spotify.
TEAM:
- The band: Gold Celeste (handling their own label and management)
- Booking: Agenturet (NO), Dee Music (EU), Space Agency (US)
- Label services, physical distribution: Diger
- Digital distribution: Ingrooves (WW)
DEMOGRAPHY:
- 79% of listeners are between 18-30 years of age and 50/50 gender split
- 3/4 of the listeners are from North America
- Typical listener: Music nerds, bohemic, easy going, patient, dedicated. Fans are very responsive on social media and the band engages diligently. Discussions deals with lyrics, equipment, recording methods etc.
MARKETING BUDGET:
PR: 0 EUR
Advertising: 500 EUR
Digital content: 2000 EUR
ASSETS:
3 live videoes
Studio and equipment report documentary
SCHEDULE:
20.08.19 Album announcement
13.09.19 Single #3: Future Days + video
20.09.19 Live-video of Future Days
04.10.19 Album release
11.10.19 Release tour Norway start
01.11.19 Coexisting alternative version and Live-video
01.12.19 Final live-video
15.02.20 EU tour start
15.03.20 US tour start
GOAL:
- Double fan engagement on social medias
- Double listeners on all digital platforms 3 months after release
- Play Desert Daze festival
Gold Celeste is
Simen Hallset: lead and backing vocals, bass guitar, guitar, synth/organ, drums
Eirik Fidjeland: guitar, bass guitar, synth/organ, backing vocals, drums
Petter Haugen Andersen: drums, flute, backing vocals
Similar artists/moods
Tame Impala, Melody’s Echo Chamber, Chris Cohen, Dungen, Deerhunter, Stereolab, My Bloody Valentine, Serena-Maneesh, Unknown Mortal Orchestra, Beach House, Yo La Tengo, Radiohead, Beach Boys, Beatles, Madlib, Madvillain, J. Dilla, Curtis Mayfield, Pink Floyd,
HI-RES PHOTOS
Press photos (credit: Benedikte Olsen)
SOCIAL LINKS
Facebook
Instagram
Twitter
LISTEN TO MUSIC
Spotify
Deezer
Apple Music
Tidal
Soundcloud
CONTACT PEOPLE
Band: goldcelesteband@gmail.com
Booking Norway: sverre@agenturet.no
Booking BeNeLux: arne@dee-music.com
PRESS and MEDIA
Quotes / reviews
«This sounds like a poppy Flaming Lips.» – The Guardian
«The Glow is an album so rich and so resonant that it's impossible not to go back to» - The Line of Best Fit
«Fragrantly beautiful, it borders on the more ethereal edge of shoegaze as it flirts and floats out of the speakers.» - Clash Music
«This brand new track from Trondheim, Norway’s finest will leave you in a blissed-out, eyes-closed reverie.» - The Line of Best Fit
«Single ‘Open Your Eyes’ emanates sunkissed rays of positivity with a gleeful knack for experimental melody that serves as an invitation to indulge yourself in a good old fashioned trip-out.» - JaJaJa
«(…) a beautifully rendered pop album, recorded and arranged exactly as they, the musicians, would prefer it, rather than what the industry machine dictates. An excellent debut from a band who have benefited greatly from doing things their way.» - soundblab
«They are fresh, they are running with what they know, taking control of their own sound and they are doing it extremely well.» - InvasionMag
«‘Open Your Eyes’ is a warm blend of psych-rock, shimmering Beach Boys vocal work and delicate layers of synths that melts beautifully like a summer's evening sunset.» - Glasswerk
«Soaked in hope, positivity, honesty, disgust, humour and lots of love; all with a touch of introvert melancholy, ‘The Glow’ is a record that seeks to explore human beings & the sentient mind.» - Circuit Sweet
Interviews
http://www.wow247.co.uk/2015/09/10/gold-celeste-the-glow-interview/
http://soundblab.com/interviews/5457-gold-celeste-speak-with-soundblab-about-their-debut-the-glow-i-think-exploratory-is-a-good-description-of-our-music-both-musically-and-sonically-gold-celeste
