Gold Celeste - The Gentle Maverick : MARKETING PLAN

Gold Celeste's warm psych-pop offers a sweet feeling of adventure and nostalgia on their long anticipated second album “The Gentle Maverick”(due October 4th).

MAIN MARKETING DRIVERS

  • Strong artist-fan engagement on social media, particularly in the Americas.
  • Dedicated booking agencies are making plans for early 2020 tours in the EU (Dee Music) and US (Space Agency )
  • Data shows persistent organic fan growth
  • Video assets: 3 live videos, a studio report and music equipment documentary
  • Artist playlists
  • 45000 monthly listeners on Spotify.

TEAM:

  • The band: Gold Celeste (handling their own label and management)
  • Booking: Agenturet (NO), Dee Music (EU), Space Agency (US)
  • Label services, physical distribution: Diger
  • Digital distribution: Ingrooves (WW)

DEMOGRAPHY:

  • 79% of listeners are between 18-30 years of age and 50/50 gender split
  • 3/4 of the listeners are from North America
  • Typical listener: Music nerds, bohemic, easy going, patient, dedicated. Fans are very responsive on social media and the band engages diligently. Discussions deals with lyrics, equipment, recording methods etc.

MARKETING BUDGET:

PR: 0 EUR
Advertising: 500 EUR
Digital content: 2000 EUR


ASSETS:

3 live videoes
Studio and equipment report documentary


SCHEDULE:

20.08.19 Album announcement
13.09.19 Single #3: Future Days + video
20.09.19 Live-video of Future Days
04.10.19 Album release
11.10.19 Release tour Norway start
01.11.19 Coexisting alternative version and Live-video
01.12.19 Final live-video
15.02.20 EU tour start
15.03.20 US tour start

GOAL:

  • Double fan engagement on social medias
  • Double listeners on all digital platforms 3 months after release
  • Play Desert Daze festival

Gold Celeste is
Simen Hallset: lead and backing vocals, bass guitar, guitar, synth/organ, drums
Eirik Fidjeland: guitar, bass guitar, synth/organ, backing vocals, drums
Petter Haugen Andersen: drums, flute, backing vocals

Similar artists/moods

Tame Impala, Melody’s Echo Chamber, Chris Cohen, Dungen, Deerhunter, Stereolab, My Bloody Valentine, Serena-Maneesh, Unknown Mortal Orchestra, Beach House, Yo La Tengo, Radiohead, Beach Boys, Beatles, Madlib, Madvillain, J. Dilla, Curtis Mayfield, Pink Floyd,

HI-RES PHOTOS

Press photos (credit: Benedikte Olsen)

SOCIAL LINKS
Facebook
Instagram
Twitter

LISTEN TO MUSIC
Spotify
Deezer
Apple Music
Tidal
Soundcloud

CONTACT PEOPLE
Band: goldcelesteband@gmail.com
Booking Norway: sverre@agenturet.no

Booking BeNeLux: arne@dee-music.com

PRESS and MEDIA

Quotes / reviews

«This sounds like a poppy Flaming Lips.» – The Guardian

«The Glow is an album so rich and so resonant that it's impossible not to go back to» - The Line of Best Fit

«Fragrantly beautiful, it borders on the more ethereal edge of shoegaze as it flirts and floats out of the speakers.» - Clash Music

«This brand new track from Trondheim, Norway’s finest will leave you in a blissed-out, eyes-closed reverie.» - The Line of Best Fit

«Single ‘Open Your Eyes’ emanates sunkissed rays of positivity with a gleeful knack for experimental melody that serves as an invitation to indulge yourself in a good old fashioned trip-out.» - JaJaJa

«(…) a beautifully rendered pop album, recorded and arranged exactly as they, the musicians, would prefer it, rather than what the industry machine dictates. An excellent debut from a band who have benefited greatly from doing things their way.» - soundblab

«They are fresh, they are running with what they know, taking control of their own sound and they are doing it extremely well.» - InvasionMag

«‘Open Your Eyes’ is a warm blend of psych-rock, shimmering Beach Boys vocal work and delicate layers of synths that melts beautifully like a summer's evening sunset.» - Glasswerk

«Soaked in hope, positivity, honesty, disgust, humour and lots of love; all with a touch of introvert melancholy, ‘The Glow’ is a record that seeks to explore human beings & the sentient mind.» - Circuit Sweet

Interviews

http://www.wow247.co.uk/2015/09/10/gold-celeste-the-glow-interview/

http://soundblab.com/interviews/5457-gold-celeste-speak-with-soundblab-about-their-debut-the-glow-i-think-exploratory-is-a-good-description-of-our-music-both-musically-and-sonically-gold-celeste