Flora is Frøkedal's third album of
deep-rooted folk pop with skyward eyes. The playful magic of a band
letting their guard down and finding the groove of communality.
WHY?
We need inspired, well-played music more than
ever to give us a taste of mutual aid, creativity and comfort beyond
the individual.
WHO?
Frøkedal may be the second name of singer
Anne Lise, but first and foremost, Frøkedal is a group effort. In fact,
their fans generally just refer to them as "The Family". With two
well-praised albums, BBC sessions and memorable tours behind them, the
Norwegian group of musicians with background in traditional folk and
well-crafted indie, are preparing the release of their third compendium
of songs, named Flora.
Though originally from a small misty
village on the west coast of Norway, Frøkedal's musical lineage can be
best traced in her background in bands like Harry's Gym, Iwasaking and
as backing musician with Tønes and Øystein Greni, all part of a heritage
of well-crafted indie music in Oslo, deeply rooted in friendship and
the love of music.
TEAM The Family: Frøkedal's friends and relatives Label (WW): Fysisk Format Live (NO): Polar w/ Erik Søreide Digital distribution (WW): InGrooves UK PR: Hannah Gould Radio plugging: Olli Dutton of Obscene Strategies
HOW?
Key engagement strategy: The making of a Frøkedal song book
Nourishing a long time fan request for chords, lyrics and notes
With illustrations by Robyn Hitchcock (The Soft boys)
Including stories and curiosa about the tracks, incl folk instrument makers with a history in the weapon industry
Invite a suprising range of artists to do covers ahead of release
Track by track Lyric videos for all tracks on the album on youtube with award winning film maker Vibeke Heide and Robyn Hitchcock
Post release: 3 non-album bonus tracks + 5 new cover songs and videos like the previous Hanky Panky Nohow
Playing live when and how the situation allows for. Touring plans are set for May and September 2021.
Building from the core and out: Strengthening the relations to long-time fans and friends of friends
Balancing the powerful polarity in Frøkedal's precision and craftmanship on one side with the search of the unknown on the other
Debut album "Hold On Dreamer" released on Propeller Recordings in 2016 Album "How We Made It" out Aug 31st 2018 on Propeller Recordigs
Live:
Release tour 2018: 24 gigs in Norway, Germany, UK
BBC Radio6 Marc Riley session October 2018
Øya festival main stage 2016
Headline tour in Germany and UK (8 gigs) in 2016
Oslo Spektrum: Support for A-ha in 2016, Madrugada in 2019
UK
Clash Magazine - David premiere
The Independent - Ones To Watch Feature
The Sunday Times - Breaking Act Feature
The FADER - LTF/Cracks premiere
Other support from the likes of DIY, Q Magazine, The Line Of Best Fit, The 405, Ja Ja Ja, 1883 Magazine, Gold Flake Paint, Hype Machine blogs and many more
GERMANY
'Believe' in rotation on Radio Eins Berlin for more than a year 2018-2019
i-D (Germany) - Premiere for single 'The Sign'
Support also from Kultur News, and We Love That blog