DAUFØDT - 2 YEAR PLAN 2020-2022

Though they hail from the deepest Norwegian bible belt, punk band Daufødt surely is a beast. Like no other band of today, they create an energy of power and liberation through their iconic live shows where the valkyrian stage command of front-woman and visual artist Annika unites us all in a brew of blood, sweat and hair.

With only two singles out, Daufødt are already well on their way to create a movement. Your life is about to become Daufødt.

SCHEDULE:

ASSETS:

• Propaganda posters in 50 by 70 format advertising the single is out in the public
• Onesheet for Et eller annet radikalt (digital single)
• (coming up) Video content for Et eller annet radikalt
• Merch: Nå rakner alt available now, upcoming: longsleeves, more tees
  
  

GOALS:

• In Norway: 
  • Become the most happening concert experience and most talked about, polarizing rock band in Norway.
• Outside of Norway: 
  • Grow underground cult appeal through concerts and good music release campaigns in Germany, Benelux and UK.
  • Play Roskilde, Iceland Airwaves, The Great Escape, Reeperbahn and Eurosonic. Get a foot inside the European club gig market.
    

MILESTONES SO FAR:

• Norwegian Public Radio's New artist of the month January 2020
• Voted 2nd most promising new act by the Norwegian music industry January 2020
• Played and conquered all 3 industry festivals in Norway: Vill Vill Vest, Trondheim Calling, Bylarm
• Played support gigs for Norway's influential young bands: Honningbarna and Sløtface
• Signed label and management deal with Fysisk Format
• Released two singles: Nå rakner alt and Forbudte Frukter

TEAM:

• Label and management: Fysisk Format
  
• Booking: Stageway W/ Morten Gjersum
• Digital distro and markering: Ingrooves (WW)
• Physical distro and marketing: Plastichead (UK), Cargo (GSA), Suburban (BeNeLux), Diger Distro (NO)
• Press: Viral Propaganda

DEMOGRAPHY:

(source: Instagram/Chartmentric)

• Key countries based on listeners (Last 12 months):  Norway, USA, Denmark, Sweden, Germany
  

MARKETING BUDGET:

PR: 1000 EUR
Advertising: 500 EUR
Digital content: 1000 EUR