Cockroach Clan - 2 YEAR PLAN 2020-2021

IMMINENT ACTIONS:
Album follow-up single A New England to be released as a digital single and music video Feb. 21st - onesheet here.
Our strategy is to use Youtube pre-roll ads on single videos to reach a bigger audience

ASSETS:

• Digital singles A New England (Feb 21st) and We're coming back (May 8th)
• Video content for both songs: Behind the scenes, music video, social media ads etc
• Good quality live videos on youtube like this and this (many more to come)
  
• Merch: At least three collections/themes
  
  

SCHEDULE:

GOAL:

Step up the profile: More fans, better paid gigs, bigger support tours
Raise awareness and interest in the band

MILESTONES SO FAR:

• Great response on album and singles from Bandcamp Daily, Brooklyn Vegan and Metal Injection
• Album released September 13th 2019
• Booked for Øya Festival 2020

TEAM:

• The band: Cockroach Clan (handling their own management and booking)
• Label: Fysisk Format
• Digital distro and markering: Ingrooves (WW)
• Physical distro and marketing: Plastichead (UK), Cargo (GSA), Suburban (BeNeLux), Diger Distro (NO)
• Press: Viral Propaganda
• Øya festival

DEMOGRAPHY:

• Mostly men between 35-59 years old
• Key countries based on listeners (Last 12 months):  Norway, UK, USA, Sweden, Germany
• For fans of Cock Sparrer, Wildhearts, UK Subs, Street Dogs, The Exploited
• Key cities : London, Oslo, Stockholm, Berlin

MARKETING BUDGET:

PR: 1000 EUR
Advertising: 500 EUR
Digital content: 1000 EUR

2020 Concerts

25. jan. Cato-festivalen, Enga, Oslo
31. jan. Siste Reis, Halden
01. feb. Blitz, Oslo
28. feb. Fru Lundgreen, Trondheim
29. feb. Vårt Hjem, Steinkjer
01. mai Hulen, Bergen
02. mai Tribute, Sandnes
02. juli Odal Rockefestival
01. aug. Kanalrock, Horten
12.-15. aug. Øyafestivalen (Date not set)